Printing industry is an old industry, from the Chinese Song Dynasty, Bi Sheng's movable type printing, to today's digital printing technology, boosting demand in the market, the printing machine has undergone changes from generation to generation, so that today they are endowed with colorful printed products personality. Modern printing equipment has become a set of automation, electronics, motion control, IT technology in one of the extremely complex precision machinery.

Automation and intelligent printing machinery both future technology trends, but also the end-user requirements for Indian enterprises. Why automate? Because only automation can increase efficiency, improve printing quality, reduce printing costs, shorten turnaround times, to meet the needs of high-volume production printing; while intelligence is to solve the user to personalized printing needs, especially for the fast-growing packaging printing market, each user will not want their packaging designs and forms with others similar, which requires printing equipment printing enterprises with strong flexibility, a device capable of printing a wider variety of products. It can be said, the level of automation and intelligent level is determined printing market competitiveness of enterprises an important factor.

The future development of China's printing market hot spots include: the public about food safety, environmental pollution concerns and increasing demand for personalized, will provide digital, green printing technology to provide a broader space; increased automation, intelligent level, reduce labor, reduce the auxiliary time and versatile printing equipment will be subject to the market; with the development of network technology, the printing business to the Internet as a platform to serve as the center of the new printing business model will be developed; printing services will to printed electronics, functional materials printing field extensions, such as rapid prototyping, 3D printing, RFID automatic identification, flexible displays and things IntelliSense circuit manufacturing, the Chinese printing will serve as a new means to manufacture new modern manufacturing in China.